Konami's popular soccer simulation series. Winning Eleven 10 is released. The Konami made this game with more smooth playing, as well as less yellow & red card issued by the referee. Improving of CPU's AI. New game modes have been added, including "International Challenge", "Random Selection Match" and enhancements to the "Master League Mode".

Amongst the new licenses in Winning Eleven 10 is the England national team. Other additions on this front include Italy, Netherlands, Spain and Argentina. Bayern Munich will also be licensed. African countries are boosted, with new sides including England's World Cup opponents, Trinidad and Tobago.